If Social Media
isn’t a part of your online marketing strategy, well maybe it should be. After
all there are more than 750 million users online and of those 50 percent login
on almost a daily basis. Statistics also show that an average user spends
anywhere from 20 to 50 minutes a day on the website. These statistics are
enough to demonstrate that Social Media is the place you want to be when you
need to market your product. The following tips can help take the guesswork out
of Social Media Marketing and give you the knowledge you need to make your Social
Media marketing efforts effective.
It is true, that
up until recently many businesses have shied away from Social Media, wrongly
assuming that it will take too much time, for very few rewards, and when a Social
Media campaign is initiated wrongly that is exactly what happens. Too many
businesses assume that all they need is to create a Social Media page and SELL-SELL-SELL,
but in reality Social Media is much more than this. It is a combination of
several facets that work interchangeably together, and that is what is
confusing, but once these facets are understood, then Social Media can actually
be quite profitable for any business.
Content
One of the most
important aspects of Social Media is content, meaning wall posts. These are
interesting comments, ideas, questions or even answers a business gives on his Social
Media fan page. It gives fans a reason
to visit the business fan page. But business content is more than just about
selling, it is about news events, information, daily updates, objectives, polls
and much more.
Businesses who
started using Social Media as a marketing tool a few years ago often found it
difficult to think creatively and find interesting information to post. But
recent additions made by Social Media make this process much easier. New
applications like contests, polls, daily questions make posting interesting
content much easier for businesses of all sizes.
Adding fresh
content frequently gives fans a reason to keep visiting your page. But this
consistent updating does not need to take a great deal of effort. You can
update in just 15 minutes a day.
Engage
Sometimes joining
an existing conversation can be difficult, this occurs on Social Media as well.
A Social Media fan page wall can be extremely valuable to a business as a
communication tool, but the fan page must be welcoming, to both new and
returning visitors. By offering initial information telling viewers what the
page is about, you can make new visitors as well as returning visitors feel
secure, safe and happy to contribute to your fan page.
Help
When Social Media
first became an interesting prospect to marketers, there wasn’t a guidebook, or
any professional that could help a business, explaining what works and what
doesn’t. Now this is no longer the case. Today Social Media marketing experts
like RealFBFans.com can help professionals understand what is involved in
making a profitable Social Media fan page and how all the facets of Social
Media integrate with each other.
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